Towards a theoretical framework of intercultural communication ethics in the Arab Gulf culture The perspectives of global public relations practitioners in Bahrain

Bibliographic Data

ID12634530
AuthorsLayla Al Saqer (University of Bahrain, corresponding author)
Year2019
Volume19
Issue3
Pages1-17
Publication date2019-11-10
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueJournal of Intercultural Communication (JOURNAL)
Journal identifiersISSN: 1404-1634 • E-ISSN: 1404-1634
PublisherInternational Collaboration for Research and Publications (PUBLISHER)
DOI10.36923/jicc.v19i3.791
OpenAlexW4389214834
LanguageEN
References cited22

This research investigates the perspectives of global public relations practitioners in the governmental sector in Bahrain. Sixteen qualitative interviews were conducted to provide in-depth theoretical understanding of the intercultural communication ethics in the Arab Gulf. The researcher used the theoretical framework of Hofstede (1984; 1994) to analyze the data. The research reveals that an Arab framework of intercultural communication ethics should address the society’s dilemma between modernization and Arabic/Islamic traditional values. The research provides a proposed framework that consists of “revealed” and “avoided” processes of communication. This framework is based on Arabic relational values of openness, awareness of diversity, power hierarchy, loyalty to collective culture, motivation to achieve individual goals, respect to woman and motivation to develop uncertainty-avoidance strategies

Arabic · Dilemma · Epistemology · Hofstede's cultural dimensions theory · Intercultural communication · Intercultural relations · Islam · Loyalty · Openness to experience · Pedagogy · Political science · Public relations · Qualitative research · Social science · Sociology · Communication in Education and Healthcare · Psychology · Public Relations and Crisis Communication · Rhetoric and Communication Studies · Social Psychology

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