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Humor and learning styles

Toward a deeper understanding of learning effectiveness in the virtual environment

Bibliographic Data

ID12645429
AuthorsSteven Tam (0000-0002-3117-9774, Fort Hays State University, corresponding author)
Year2021
Volume22
Issue2
Pages143-156
Publication date2021-08-10
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueQualitative Research Journal (JOURNAL)
Journal identifiersISSN: 1443-9883 • E-ISSN: 1448-0980
PublisherEmerald Publishing Limited (PUBLISHER • GB)
DOI10.1108/qrj-04-2021-0041
OpenAlexW3195490047
LanguageEN
Citations received2
References cited25

Purpose This study explores how virtual learners perceive the use of humor in instructor-developed videos and their other factors for learning effectiveness in an online course. Design/methodology/approach The study adopted a set of qualitative methods flowing from lesson study, to pilot study, to self-declaration of a learning style, to semi-structured interviews. Through the process, 142 undergraduate business students from the same online course, of different learning styles, discussed their perspectives on the instructor's use of humor and their learning preferences in online situations. Thematic analysis was performed. Findings First, humor is deemed harmless, but its value is perceived at different degrees among the four styles of adult learners for their benefit of learning motivation toward an online course. Second, four common themes that respond to learning effectiveness online are addressed. Research limitations/implications Similar studies with additional samples, including students in other countries, in different age groups and/or on different online courses, are encouraged to strengthen the current findings. Practical implications The results provide evidence to school administrators, course developers and instructors on the importance of using a diverse pedagogy in online education. To motivate virtual learners, being humorous from instructors proves insufficient but developing the course with all respective features for different learners' styles is a clue. Originality/value It is among the first studies contextualizing a differential relationship between humor and learners' styles as well as evaluating the effectiveness of an online course from the learning-style standpoint

Learning styles · Mathematics education · Multimedia · Online learning · Originality · Pedagogy · Qualitative research · Set (abstract data type · Sociology · Style (visual arts · Thematic analysis · Value (mathematics · Virtual learning environment · Communication in Education and Healthcare · Computer Science · Humor Studies and Applications · Online and Blended Learning · Psychology · Social Psychology

  • The role of related humor in facilitating instructional information processing in video lectures

    Open Access•Weichen ZHOU, Jun Choi Lee•Current Psychology•2025

  • Video lectures containing humour improve the engagement and motivation of processing learning content

    Open Access•Weichen ZHOU, Xia Wu•British Journal of Educational…•2026

  • Participants’ views of the use of video in lesson study in higher education in Spain

    Gabriel Hervas, José Luis Medina Moya et al.•Journal of Research on Technology…•2020

  • Variable Effects of Humor Styles on Organizational Outcomes

    Open Access•Eric J Romero, Lucy A Arendt•Psychological Reports•2011

  • Expectations and provocations

    Open Access•Maria Kmita•Qualitative Research Journal•2017

  • Humor in leader-follower relationships

    Barbara Wisse, Eric F Rietzschel et al.•Humor - International Journal of…•2014

  • Using humor and boosting emotions

    Open Access•Nilupama Wijewardena, Charmine EJ Härtel et al.•Human Relations•2017

  • Using thematic analysis in psychology

    Open Access•Braun, Virginia Braun et al.•Qualitative Research in Psychology•2006

Unique citing works2
Citations per year2
Citation span2025 - 2026 (2)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 2

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