Online consumer activism
Challenging companies with Change.org
Bibliographic Data
| ID | 12654403 |
|---|---|
| Authors | Xerxes Minocher (0000-0002-2501-2265, University of Wisconsin–Madison, corresponding author) |
| Year | 2018 |
| Volume | 21 |
| Issue | 3 |
| Pages | 620-638 |
| Publication date | 2018-10-12 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | New Media & Society (JOURNAL) |
| Journal identifiers | ISSN: 1461-4448 • E-ISSN: 1461-7315 |
| Publisher | SAGE Publishing (PUBLISHER • US) |
| DOI | 10.1177/1461444818803373 |
| OpenAlex | W2896926325 |
| Language | EN |
| Citations received | 18 |
| References cited | 35 |
Within this article, I explore how consumer activists use the petition site Change.org to successfully resist and challenge corporate business practices. Bringing together literature from communication, political science and consumer behaviour, and using case studies of two successful campaigns, I trace a process of online consumer activism where the comments of individuals pursuing personal publicity aggregate to attract negative media attention to a brand, leading to subsequent corporate behaviour change. This process of online consumer activism illustrates a dynamic interplay between online spaces of participation, personal publicizations and the formation of identities for both consumers and companies, furthering our understanding of how online spaces are being used for digital anti-corporate activism
Advertising · Business · Digital media · Internet privacy · Political activism · Political science · Politics · Process (computing · Public relations · Publicity · Sociology · Gender, Feminism, and Media · Media Studies and Communication · Social Media and Politics · Marketing
Syntax, Technology and Politics
Social Media and Civic Participation
An empirical study of consumer video activism in China
The relationship between misinformation belief and political consumerism
The Process of Online Keyword Activism in Political Figure’s Crisis
The Evolution and Power of Online Consumer Activism
When the Private and the Public Self Don’t Align
The Role of Consumer Speech Acts in Brand Activism
Cultural activism
Sex Workers, Online Platforms, and Deplatforming
Consumer nationalism in digital space
Hybrid consumer activism in Fairtrade Towns
Visualizing Citizenry-in-the-Making
Student Privacy Activism
When is grassroots lobbying effective? The case of the e-petitions at the national level in the UK
The Case for Digital Activism
The dangers, directness, and purposes of online collective actions
Short Video Activism With and on Douyin
Politics, products, and markets
Affective Publics
Digitally Enabled Social Change
Buying Power
Corporate accountability and the politics of visibility in ‘late modernity’
Beyond just politics
Anti-consumption as tactical resistance
From grassroots to digital ties
The utopias of political consumerism
Political consumerism
The ‘popular’ culture of internet activism
Mundane internet tools, mobilizing practices, and the coproduction of citizenship in political campaigns
Quantifying the power and consequences of social media protest
Social media visibility
Substitute or stepping stone? Assessing the impact of low‐threshold online collective actions on offline participation
Political Consumerism
Mobilizing Consumers to Take Responsibility for Global Social Justice
The Politics of Consumption/The Consumption of Politics
Logo Logic
Conceptualizing Political Consumerism
Politics in the Supermarket
The Logic of Connective Action
Communication, Consumers, and Citizens
Uniting Critical Theory and Public Policy to Create the Reflexively Defiant Consumer
Brand Public
The Nature of Slacktivism
Adversaries of Consumption
Marketplace Mythology and Discourses of Power
| Unique citing works | 18 |
|---|---|
| Citations per year | 3 |
| Citation span | 2020 - 2026 (7) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 18 |