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In the eye of the beholder

A viewer-defined conception of online visual creativity

Bibliographic Data

ID12654647
AuthorsLeon M Herman (0000-0002-5561-4603, Adobe Systems (United States), corresponding author), Laura Mariah Herman (University of Oxford), Angel Hsing‐Chi Hwang (0000-0002-0951-7845, Cornell University, corresponding author)
Year2022
Volume26
Issue5
Pages2721-2747
Publication date2022-05-18
Open AccessYes
TypeARTICLE
VenueNew Media & Society (JOURNAL)
Journal identifiersISSN: 1461-4448 • E-ISSN: 1461-7315
PublisherSAGE Publishing (PUBLISHER • US)
DOI10.1177/14614448221089604
OpenAlexW4280626198
LanguageEN
Citations received2
References cited38

Despite substantial interest in developing theoretical models and technology for creativity enhancement, existing creativity research across various fields lacks a user-centered definition of creativity that can be operationalized in today’s digital spaces. To address this, we conducted a mixed-methods longitudinal research on a study website mirroring content from Bēhance, a popular online platform for creatives. Specifically, we examined how content creators and consumers explored and reflected on online creative content through textual, visual, quantitative, and behavioral data. Analyzing and triangulating these multiple data streams, we conceptualize creativity from the perspectives of its genuine “users,” the viewers. Collectively, we highlight (1) constructs of creativity that have not been emphasized in the existing literature, (2) the impact of users’ roles on content exploration and conception of creativity, and (3) the difference between machine and human users’ perception of creative content. We discuss theoretical and practical implications accordingly

Content (measure theory · Creativity · Epistemology · Mirroring · Multimedia · Operationalization · Perception · Computer Science · Creativity in Education and Neuroscience · Design Education and Practice · Psychology · Social Psychology · Virtual Reality Applications and Impacts

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Citations per year2
Citation span2025 - 2025 (1)
Highly citedNo

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