Audience knowledge, perceptions and factors affecting the adoption intent of terrestrial digital television
Bibliographic Data
| ID | 12655873 |
|---|---|
| Authors | Sylvia M Chan‐olmsted (0000-0003-1412-2386, University of Florida, corresponding author), Sylvia M Chan-Olmsted (College of Journalism and Communications, University of Florida), Byeng-Hee Chang (0000-0002-3542-3092, Sungkyunkwan University, Seoul, Korea) |
| Year | 2006 |
| Volume | 8 |
| Issue | 5 |
| Pages | 773-800 |
| Publication date | 2006-09-26 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | New Media & Society (JOURNAL) |
| Journal identifiers | ISSN: 1461-4448 • E-ISSN: 1461-7315 |
| Publisher | SAGE Publishing (PUBLISHER • US) |
| DOI | 10.1177/1461444806067588 |
| OpenAlex | W2150385132 |
| Language | EN |
| Citations received | 7 |
| References cited | 44 |
This article investigates the levels of consumer awareness and knowledge of digital television (DTV) in the USA. It also explores the consumer perceptions of DTV characteristics, benefits and importance. Various consumer characteristics and DTV perceptions were examined to assess their influence in the adoption of DTV. It was found that the consumers had many misconceptions of DTV and their DTV knowledge level was most related to personality traits and internet usage or tenure. While the desire for bigger screen size, digital video recorder ownership, income and broadband access were the best predictors of intention to adopt DTV sets, desire for better video quality and knowledge of DTV environment were the best predictors of intention to adopt DTV converters
Advertising · Broadband · Business · Digital television · Multimedia · Perception · Telecommunications · The Internet · World Wide Web · Computer Science · Digital Marketing and Social Media · Digital Platforms and Economics · Psychology · Technology Adoption and User Behaviour
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| Unique citing works | 7 |
|---|---|
| Citations per year | 0,47 |
| Citation span | 2011 - 2023 (13) |
| Citation velocity | historical |
| Highly cited | No |
| Citation types | Neutral: 7 |