Responsibilisation of participants in sharing economy platforms

The case of Airbnb and the hotelisation of hosting practice

Dados Bibliográficos

ID12655889
AutoresAntonios Kaniadakis (0000-0002-1043-4318, Brunel University of London, autor correspondente), Anna Farmaki (0000-0002-9996-5632, Cyprus University of Technology, Cyprus)
Ano2022
Volume26
Fascículo10
Páginas5763-5783
Data de publicação2022-12-12
Peer ReviewedSim
Open AccessSim
TipoARTICLE
PeriódicoNew Media & Society (JOURNAL)
Identificadores do periódicoISSN: 1461-4448 • E-ISSN: 1461-7315
EditoraSAGE Publishing (PUBLISHER • US)
DOI10.1177/14614448221141645
OpenAlexW4311254328
IdiomaEN
Citações recebidas6
Referências citadas59

Processes of responsibilisation aim to configure individuals into the governance models of digital platforms and realise versions of the sharing economy pursued by powerful platform owners. Questions are raised, however, as to whether this is an empowering process or one that puts participants at risk. Based on a qualitative study of Airbnb hosts in Europe, we explore their understanding of their own responsibilities as emerging hospitality practitioners. Our analysis shows that hosts actively engage in professional identity work and map a practice architecture which includes a set of responsibilities. We suggest, however, that this is not by itself a sign of empowered individuals rather a reaction to the perceived shift of Airbnb’s strategy towards hotelisation of hosting practice. We contribute to an understanding of responsibilisation as a critical and reactionary process

Business · Corporate governance · Economics · Gig economy · Hospitality · Identity (music · Market economy · Political science · Precarity · Process (computing · Public relations · Set (abstract data type · Sharing economy · Sociology · Tourism · Work (physics · Computer Science · Digital Economy and Work Transformation · Sharing Economy and Platforms · Transportation and Mobility Innovations · Architecture · Marketing