Las Kellys son las que limpian’
Collective identity and social media in the mobilisation of room attendants in Spain
Bibliographic Data
| ID | 12656019 |
|---|---|
| Authors | Verna Alcalde González (0000-0003-1058-6458), Ana Gálvez Mozo (0000-0003-4195-4823, Universitat Oberta de Catalunya, corresponding author), Ana Gálvez-Mozo (Universitat Oberta de Catalunya), Alan Valenzuela Bustos (0000-0001-9980-2895, Universitat Autonòma de Barcelona), Alan Valenzuela-Bustos (Universitat Autonòma de Barcelona) |
| Year | 2022 |
| Volume | 26 |
| Issue | 5 |
| Pages | 2914-2931 |
| Publication date | 2022-06-07 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | New Media & Society (JOURNAL) |
| Journal identifiers | ISSN: 1461-4448 • E-ISSN: 1461-7315 |
| Publisher | SAGE Publishing (PUBLISHER • US) |
| DOI | 10.1177/14614448221097891 |
| OpenAlex | W4281842348 |
| Language | EN |
| Citations received | 3 |
| References cited | 32 |
In this qualitative study, we focus on Las Kellys, a Spanish movement of room attendants who have mobilised against labour precarisation and social devaluation, to address two challenges: (1) to characterise the role of social media in the construction and politicisation of collective identity as a stepping stone to mobilisation, and (2) to describe the lines of interplay between online politicisation of collective identity and other mobilisation factors such as grievances, social embeddedness and efficacy. Findings suggest that (1) room attendants build a politicised collective identity on Facebook, which functions as both an online community of coping and a locus of politicisation and micro-mobilisation, and (2) online politicisation of collective identity happens in online/offline interplay with the process of consensus mobilisation around the room attendants’ issues (grievances), the social capital accumulated within intragroup and intergroup networks (social embeddedness) and the expectation of changing conditions and/or policies through protest (efficacy)
Business · Collective action · Collective identity · Devaluation · Embeddedness · Focus group · Identity (music · Political science · Politics · Social capital · Social group · Social identity theory · Social media · Social movement · Social science · Sociology · Anthropology · Digital Economy and Work Transformation · Gender Studies · Labor Movements and Unions · Social Media and Politics
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| Citations per year | 1.5 |
|---|---|
| Citation span | 2024 - 2026 (3) |
| Highly cited | No |