Examining the factors that influence the intentions to adopt internet shopping and cable television shopping in Taiwan

Datos Bibliográficos

ID12656259
AutoresShu-Chu Sarrina Li (0000-0003-1715-5765, Institute of Communication Studies, National Chiao Tung University, autor de correspondencia)
Año2004
Volumen6
Número2
Páginas173-193
Fecha de publicación2004-04-01
Peer ReviewedSí
Open AccessSí
TipoARTICLE
RevistaNew Media & Society (JOURNAL)
Identificadores de la revistaISSN: 1461-4448 • E-ISSN: 1461-7315
EditorialSAGE Publishing (PUBLISHER • US)
DOI10.1177/1461444804038274
OpenAlexW2163230097
IdiomaEN
Citas recibidas3
Referencias citadas23

Using Rogers’ diffusion of innovation model, this study attempts to compare the adoption of internet shopping with that of cable television shopping in Taiwan. Rogers’ diffusion model has been criticized for its pro-innovation bias, and thus this study expects that the adoption of internet shopping will be consistent with the predictions of Rogers’ model, while the adoption of cable television shopping will not. A telephone survey with 1227 valid interviews was used to collect data for this study. As expected, most findings regarding internet shopping follow the predictions of this model. However, the diffusion process in relation to cable television shopping digresses from the path predicted by Rogers’ model. The detailed findings of the study are discussed in the article

Advertising · Business · Cable Internet access · Cable television · Diffusion · Innovation diffusion · Telecommunications · Telephone survey · The Internet · World Wide Web · Computer Science · Digital Platforms and Economics · Innovation Diffusion and Forecasting · Psychology · Technology Adoption and User Behaviour · Marketing