Investigating the Facebook experience through Q Methodology
Collective investment and a ‘Borg’ mentality
Bibliographic Data
| ID | 12656608 |
|---|---|
| Authors | Lisa J Orchard (0000-0001-5401-9530, University of Derby, corresponding author), Chris Fullwood (0000-0002-7714-6783, University of Wolverhampton), Neil Morris (0000-0001-7275-0343, University of Wolverhampton), Niall Galbraith (0000-0003-2043-8272, University of Wolverhampton) |
| Year | 2014 |
| Volume | 17 |
| Issue | 9 |
| Pages | 1547-1565 |
| Publication date | 2014-04-02 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | New Media & Society (JOURNAL) |
| Journal identifiers | ISSN: 1461-4448 • E-ISSN: 1461-7315 |
| Publisher | SAGE Publishing (PUBLISHER • US) |
| DOI | 10.1177/1461444814530099 |
| OpenAlex | W2153505013 |
| Language | EN |
| Citations received | 9 |
| References cited | 32 |
Several recent studies have explored social networking sites, such as Facebook, in light of the uses and gratifications approach. However, research has tended to ignore the latter part of this paradigm. This article uses Q methodology to explore user experiences of Facebook, allowing further exploration of gratification from site usage. Four distinct viewpoints were found: Facebook as a superficial environment; Facebook as a valid and valuable social environment; Facebook as an environment of surveillance; and Facebook as a destructive environment. Although the viewpoints show elements of user satisfaction, some users view Facebook in an almost entirely negative way. The article concludes by theorising a model of Facebook usage, drawing upon a metaphor from Star Trek, specifically an analogy with the Borg. It is argued that a level of ‘collective investment’ resides over social networks that may sometimes promote compliance
Analogy · Cyberpsychology · Epistemology · Gratification · Internet privacy · Metaphor · Political science · Public relations · Rumor · Social media · Sociology · Viewpoints · World Wide Web · Computer Science · Digital Marketing and Social Media · Media Influence and Health · Psychology · Public Relations and Crisis Communication · Social Psychology
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| Unique citing works | 9 |
|---|---|
| Citations per year | 0,9 |
| Citation span | 2016 - 2023 (8) |
| Citation velocity | historical |
| Highly cited | No |
| Citation types | Neutral: 9 |