The like economy
Social buttons and the data-intensive web
Bibliographic Data
| ID | 12656709 |
|---|---|
| Authors | Carolin Gerlitz (0000-0002-5716-9355, University of Amsterdam, The Netherlands), Anne Helmond (0000-0003-4327-4012, University of Amsterdam, The Netherlands) |
| Year | 2013 |
| Volume | 15 |
| Issue | 8 |
| Pages | 1348-1365 |
| Publication date | 2013-02-04 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | New Media & Society (JOURNAL) |
| Journal identifiers | ISSN: 1461-4448 • E-ISSN: 1461-7315 |
| Publisher | SAGE Publishing (PUBLISHER • US) |
| DOI | 10.1177/1461444812472322 |
| OpenAlex | W2151383892 |
| Language | EN |
| Citations received | 368 |
| References cited | 24 |
The paper examines Facebook’s ambition to extend into the entire web by focusing on social buttons and developing a medium-specific platform critique. It contextualises the rise of buttons and counters as metrics for user engagement and links them to different web economies. Facebook’s Like buttons enable multiple data flows between various actors, contributing to a simultaneous de- and re-centralisation of the web. They allow the instant transformation of user engagement into numbers on button counters, which can be traded and multiplied but also function as tracking devices. The increasing presence of buttons and associated social plugins on the web creates new forms of connectivity between websites, introducing an alternative fabric of the web. Contrary to Facebook’s claim to promote a more social experience of the web, this paper explores the implementation and technical infrastructure of such buttons to conceptualise them as part of a so-called ‘Like economy’
Business · Centralisation · Function (biology · Plug-in · Political science · Social media · Social web · Web application · World Wide Web · Computer Science · Digital Games and Media · Impact of Technology on Adolescents · Privacy, Security, and Data Protection
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| Unique citing works | 368 |
|---|---|
| Citations per year | 26,29 |
| Citation span | 2012 - 2026 (15) |
| Citation velocity | current |
| Highly cited | Yes |
| Citation types | Neutral: 353 |