Modelling News Media Use

Positing and applying the GC/MC model to the analysis of media use in everyday life and crisis situations

Bibliographic Data

ID12659552
AuthorsOscar Westlund (0000-0002-2533-6737, Russian State Agrarian Correspondence University, corresponding author), Marina Ghersetti (0000-0001-9670-8983, Moscow State University of Technologies and Management named after K.G. Razumovskiy, corresponding author)
Year2014
Volume16
Issue2
Pages133-151
Publication date2014-01-07
Open AccessNo
TypeARTICLE
VenueJournalism Studies (JOURNAL)
Journal identifiersISSN: 1461-670X • E-ISSN: 1469-9699
PublisherRoutledge (PUBLISHER • GB)
DOI10.1080/1461670x.2013.868139
OpenAlexW1560667984
LanguageEN
Citations received38
References cited18

The contemporary mediascape offers a plethora of news media and social media, which people can turn to in everyday life and during a crisis. Generations develop routinized media usage patterns in the formative phases of their lives, which they often maintain in their daily habits in everyday life (generation-centric (GC) approach). The characteristics of media vary, providing different logics and affordances, and occupying different niches in time and space (medium-centric (MC) approach). Crisis events in the vicinity, such as gas emissions, terrorist attacks, pandemics and earthquakes, presumably ignite an augmented interest for information and news on the events that may cause a destabilization of established media usage routines. This article aims to conceptualize, describe and explain how four generations envision their media use during such crises. The article posits the GC/MC-model, a 2 × 2 matrix encompassing a generation-centric vis-á-vis a medium-centric approach, from which two hypotheses are derived. Statistical analysis of nationally representative survey data provides evidence that all generations, and both daily and less frequent users of different media, envision themselves turning to these during a crisis. Their envisioned broadening of media use, predominantly involving commanding attention to immediate news media reporting, results in a cross-generational homogenization of media use

Journalism · Media studies · News media · Political science · Sociology · History · Media Influence and Politics · Media Studies and Communication · Social Media and Politics

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