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The Australian Matildas at Fifa 2023

Spurring social change, sports policy and soft power diplomacy

Bibliographic Data

ID12675492
AuthorsBinoy Kampmark (0000-0002-4171-0645, RMIT University, corresponding author)
Year2026
Volume27
Issue2-3
Pages353-368
Publication date2026-01-13
Open AccessNo
TypeARTICLE
VenueSoccer and Society (JOURNAL)
Journal identifiersISSN: 1466-0970 • E-ISSN: 1743-9590
PublisherTaylor & Francis (PUBLISHER • GB)
DOI10.1080/14660970.2025.2603758
OpenAlexW7123528822
LanguageEN
References cited10

Beyond expectations, the host side in the 2023 FIFA Women’s World Cup, held in Australia, reached the semi-finals, only to lose to the European champions, England. This article considers the growing influence of the Matildas (Australian national women’s football team), the enormous challenges that have faced women competitors in football/soccer in Australia, the legacy of the team’s performance at the tournament, and what prospects this offers the game in Australian women’s sports at the community, club and elite level. The catalytic changes effected by the Matildas on female participation and roles in sporting endeavours and beyond, helped by their increasing marketability and visibility, are examined. Mention is also made of government policies capitalizing on the ‘Matilda effect’ in social policy and soft power diplomacy. This paper also considers the continuing challenges facing the Matildas and female soccer in the country, including persistent scepticism about the value of women’s sports.

Context (archaeology · Diplomacy · Government (linguistics · Power (physics · Public Diplomacy · Soft power · Sport and Mega-Event Impacts · Sports Analytics and Performance · Sports, Gender, and Society

  • Soft power

    Joseph S Nye•Journal of Political Power•2021

  • Football Culture in an Australian School Setting

    Ian Burgess, Allan Edwards et al.•Sport Education and Society•2003

  • Time for a Change

    Hollis Elkins•Frontiers A Journal of Women…•1978

  • Australian Journalists' Reactions to New Technology

    Open Access•John Henningham•Prometheus•1995

  • The Matilda Effect in Science Communication

    Open Access•Silvia Knobloch-Westerwick, Silvia Knobloch‐westerwick et al.•Science Communication•2013

  • Sports Mega-Events as Foreign Policy

    Open Access•Jonathan Grix, Paul Michael Brannagan•American Behavioral Scientist•2024

Highly citedNo

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