What women’s soccer fans want

A Twitter study

Bibliographic Data

ID12675656
AuthorsRoxane Coche (0000-0003-4100-3059, University of North Carolina at Chapel Hill, corresponding author)
Year2013
Volume15
Issue4
Pages449-471
Publication date2013-01-16
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueSoccer and Society (JOURNAL)
Journal identifiersISSN: 1466-0970 • E-ISSN: 1743-9590
PublisherTaylor & Francis (PUBLISHER • GB)
DOI10.1080/14660970.2012.753542
OpenAlexW2094386380
LanguageEN
Citations received13
References cited22

In 1999, women’s soccer proved that it can attract an audience in the USA. It was not able to take advantage of the momentum created by the World Cup, though, and was quickly forgotten. But times have changed: since then, the development of the Internet has given new hopes for women’s athletics to break through in the sports industry. The goal of this study is to determine some characteristics of the women’s soccer Twitter audience. Characteristics was divided in four concepts: motivation, involvement, Twitter usage and demographics. Findings reveal that most people follow women’s soccer for hedonic motives. Social motives were not as significant as hedonics or the sense of self-identification when it comes to deciding whether to follow women’s soccer or the United States Women’s National Team, but they seemed to influence involvement in the sport, or at least US Soccer merchandise ownership, much more than any other factors

Advertising · Business · Demographics · Identification (biology · Political science · Sociology · Sociology of sport · Demography · Gender Studies · Media, Gender, and Advertising · Psychology · Sport and Mega-Event Impacts · Sports, Gender, and Society

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