Identity construction in professional football

The case of Brøndby IF

Bibliographic Data

ID12675671
AuthorsRasmus Nissen (Slagelse Hospital, corresponding author)
Year2015
Volume18
Issue4
Pages533-553
Publication date2015-07-24
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueSoccer and Society (JOURNAL)
Journal identifiersISSN: 1466-0970 • E-ISSN: 1743-9590
PublisherTaylor & Francis (PUBLISHER • GB)
DOI10.1080/14660970.2015.1067791
OpenAlexW1134754250
LanguageEN
References cited27

Professional football clubs exist in a complex environment consisting of multiple stakeholders. When a club is unable to fulfil what is expected of it, its stakeholders are usually quick to express their dissatisfaction. This constant exposure to critical voices, and the fact that clubs are deeply dependent on their stakeholders, not least financially, makes identity construction a very important task. Perceiving identity as a social process in which self-expressions and external stakeholder images interact, the purpose of this study is to examine how the Danish football club, Brøndby IF, constructs its identity. The analysis shows how Brøndby to some extent chooses to ignore external perceptions of the club, which leads to further criticism. The study suggests how football directors should prioritize to construct a well-balanced identity that includes both internal and external perceptions of the club in order to stay attractive to stakeholders and secure future collaboration and funding

Aesthetics · Club · Construct (python library · Criticism · Football · Football club · Identity (music · Perception · Political science · Public relations · Social constructionism · Social group · Social identity theory · Social science · Sociology · Stakeholder · Task (project management · Computer Science · Engineering · Law · Psychology · Social Psychology · Sport and Mega-Event Impacts · Sports Analytics and Performance · Sports, Gender, and Society

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