Truth Half Told
Finding the Perfect Pitch for Advertising and Marketing in Socialist Yugoslavia, 1950–1991
Dados Bibliográficos
| ID | 12679303 |
|---|---|
| Autores | Patrick Hyder Patterson (autor correspondente) |
| Ano | 2003 |
| Volume | 4 |
| Fascículo | 2 |
| Páginas | 179-225 |
| Data de publicação | 2003-06-01 |
| Peer Reviewed | Sim |
| Open Access | Sim |
| Tipo | ARTICLE |
| Periódico | Enterprise & Society (JOURNAL) |
| Identificadores do periódico | ISSN: 1467-2227 • E-ISSN: 1467-2235 |
| Editora | Cambridge University Press (CUP) (PUBLISHER) |
| DOI | 10.1093/es/khg001 |
| OpenAlex | W4241447163 |
| Idioma | EN |
| Citações recebidas | 6 |
| Referências citadas | 16 |
Beginning in the 1950s, advertising and marketing specialists in Yugoslavia campaigned aggressively to change public and official perceptions of their work. By casting commercial promotion in terms of categories already established as legitimate in the ideology of Yugoslav socialism, the industry gradually naturalized advertising and marketing, transforming them from suspect capitalist practices into apparent necessities of progressive, rational production and distribution. Although the rhetoric used in this campaign consistently appealed to socialist values, in practice Yugoslav advertising and marketing were largely based on Western models. Yugoslav commercial promotion was only superficially “socialist advertising”; practitioners' arguments tended to obscure the true qualities of the industry
Advertising · Advertising campaign · Business · Communism · Economics · Ideology · Political science · Politics · Promotion (chess · Rhetoric · Socialism · Sociology · Suspect · Eastern European Communism and Reforms · European history and politics · Historical Geopolitical and Social Dynamics · Law · Philosophy
| Obras citantes distintas | 6 |
|---|---|
| Citações por ano | 0,33 |
| Intervalo de citações | 2008 - 2014 (7) |
| Velocidade de citação | historical |
| Altamente citado | Não |
| Tipos de citação | Neutras: 6 |