Feminist power and its implications on Uganda’s malaria communication campaign
Bibliographic Data
| ID | 12690484 |
|---|---|
| Authors | Aisha Sembatya Nakiwala (0000-0002-2895-2850, Makerere University), Brian Semujju (0000-0003-1009-0129, Makerere University, corresponding author) |
| Year | 2018 |
| Volume | 19 |
| Issue | 3 |
| Pages | 443-457 |
| Publication date | 2018-05-10 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Feminist Media Studies (JOURNAL) |
| Journal identifiers | ISSN: 1468-0777 • E-ISSN: 1471-5902 |
| Publisher | Taylor & Francis (PUBLISHER • GB) |
| DOI | 10.1080/14680777.2018.1465442 |
| OpenAlex | W2800102690 |
| Language | EN |
| References cited | 39 |
This paper examines power and its manifestation in Uganda’s “Stop Malaria Campaign.” It specifically questions the apparent radical feminism, which is conceptualized as a quest for power, and how such excesses drive implementation of the campaign. The paper explains data collected through focus group discussions and key informant interviews using feminist communication theory as informed by the critical ideas of feminism and power. These three ideas help to put into perspective: domination of the campaign by one gender, interpretation of the campaign’s objectives to suit that one gender, and communication methods used in the campaign. Analysis of the above three processes shows that men are the weaker gender in the malaria prevention drive, an idea that has clashed with the existing male chauvinism on which several families still thrive in Africa. A view that radical feminism should be seen as an organized form of power that needs to be checked if Uganda’s malaria communication campaign is to be implemented successfully is herein proposed, along with some solutions to the challenges
Chauvinism · Feminism · Focus group · Grassroots · Interpretation (philosophy · Malaria · Perspective (graphical · Political science · Politics · Power (physics · Public relations · Sociology · Computer Science · Gender Studies · Law · Media Studies and Communication · Medicine · Vaccine Coverage and Hesitancy · Viral Infections and Outbreaks Research
An Integrated Approach to Communication Theory and Research
Encyclopedia of Communication Theory
Power
Women in the Newsroom
The Influence of Reporter Gender on Source Selection in Newspaper Stories
Power, approach, and inhibition.
Communication Research
The State of the Art in Feminist Scholarship in Communication
Methods of Social Research
Power
Feminist Communication Theory
Feminist theories and media studies
Gendered roles, images and behavioural patterns in the soap opera Generations
Impact of a mHealth Intervention for Peer Health Workers on Aids Care in Rural Uganda
Varieties of Patriarchy and Violence Against Women
A New Definition of Patriarchy
Frontline Farmers, Backline Sources
Mediating Post-Socialist Femininities
Gender” Trouble
Feminist publicist strategies
Women, development and the media
Rejecting the ‘F-word
Identity, Power, and Threat Perception
Who attains social status? Effects of personality and physical attractiveness in social groups
The experience of power
The concept of power
Methods of Social Research
Male Promiscuity
| Citation velocity | historical |
|---|---|
| Highly cited | No |