Bargaining with patriarchy or converting men into pro-feminists

Social-mediated frame alignment in feminist connective activism

Bibliographic Data

ID12690807
AuthorsXinying Yang (0000-0002-5132-2195, Xiamen University), Hongfeng Qiu (0000-0002-8490-5522, Xiamen University, corresponding author), Ranran Zhu (Xiamen University)
Year2022
Volume23
Issue6
Pages2610-2628
Publication date2022-05-17
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueFeminist Media Studies (JOURNAL)
Journal identifiersISSN: 1468-0777 • E-ISSN: 1471-5902
PublisherTaylor & Francis (PUBLISHER • GB)
DOI10.1080/14680777.2022.2075909
OpenAlexW4280518149
LanguageEN
Citations received10
References cited42

This study applies the frame alignment theory in the social movement literature and a mixed-methods frame analysis to investigate how Chinese social media influencers employ various strategies to promote men’s pro-feminist engagement. Notably, presenting universal human values is identified as a frame extension strategy that goes beyond the narrow scope of egoism and altruism. In contrast, appealing to egoistic and altruistic values, as a frame amplification strategy, serves as stakes to bargain with patriarchy in exchange for male endorsement of feminist goals. It thus may bring unsustainable support to the feminist cause rather than a substantial social change. This study also exhibits frame transformation in chronological order to reveal the impact of symbolic socio-political events on frame-setting. Our research findings will shed light on social media’s promise and pitfalls in feminist mobilization and extend the frame alignment theory beyond its original focus on ungendered and offline social movements

Content analysis · Frame (networking · Frame analysis · Patriarchy · Political science · Politics · Social movement · Social science · Sociology · Computer Science · Gender Politics and Representation · Gender Studies · Gender, Feminism, and Media · Law · Psychology · Social Media and Politics · Social Psychology

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