Qantas still calls Australia home
The spirit of Australia and the flying kangaroo
Bibliographic Data
| ID | 12697666 |
|---|---|
| Authors | Leanne White (College of Business, Victoria University, Australia, corresponding author) |
| Year | 2018 |
| Volume | 18 |
| Issue | 3 |
| Pages | 261-274 |
| Publication date | 2018-07-18 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Tourist Studies (JOURNAL) |
| Journal identifiers | ISSN: 1468-7976 • E-ISSN: 1741-3206 |
| Publisher | SAGE Publishing (PUBLISHER • US) |
| DOI | 10.1177/1468797618785617 |
| OpenAlex | W2883087608 |
| Language | EN |
| Citations received | 2 |
| References cited | 7 |
An analysis of images of Australia in Qantas television advertising is undertaken in this article. The phenomenon of ‘commercial nationalism’ is investigated through a close textual analysis of Qantas advertisements broadcast via mainstream media, in particular television, between 1987 and 2017. The advertisements are examined by undertaking a semiotic analysis. The research methodology also combines shot combination analysis and a reading of the visual and acoustic channels of the advertisement. In examining some of the key Qantas advertising campaigns in popular media over the past 30 years, it is revealed that the significant airline and tourism company Qantas has sung loudly to the tune of nationalism for the benefit of their business
Advertising · Business · Linguistics · Mainstream · Media studies · Nationalism · Political science · Politics · Reading (process · Semiotics · Sociology · Tourism · Law · Media, Gender, and Advertising
| Unique citing works | 2 |
|---|---|
| Citations per year | 0,29 |
| Citation span | 2019 - 2021 (3) |
| Citation velocity | historical |
| Highly cited | No |
| Citation types | Neutral: 2 |