The strange and spooky battle over bats and black dresses

The commodification of Whitby Goth Weekend and the loss of a subculture

Bibliographic Data

ID12697690
AuthorsKarl Spracklen (0000-0002-6390-9022, Leeds Beckett University, corresponding author), Beverley Spracklen (independent scholar)
Year2013
Volume14
Issue1
Pages86-102
Publication date2013-12-15
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueTourist Studies (JOURNAL)
Journal identifiersISSN: 1468-7976 • E-ISSN: 1741-3206
PublisherSAGE Publishing (PUBLISHER • US)
DOI10.1177/1468797613511688
OpenAlexW2147634885
LanguageEN
Citations received22
References cited34

From counterculture to subculture to the ubiquity of every black-clad wannabe vampire hanging around the centre of Western cities, Goth has transcended a musical style to become a part of everyday leisure and popular culture. The music’s cultural terrain has been extensively mapped in the first decade of this century. In this article, we examine the phenomenon of the Whitby Goth Weekend, a modern Goth music festival, which has contributed to (and has been altered by) the heritage-tourism marketing of Whitby as the holiday resort of Dracula (the place where Bram Stoker imagined the Vampire Count arriving one dark and stormy night). We examine marketing literature and websites that sell Whitby as a spooky town, and suggest that this strategy has driven the success of the Goth festival. We explore the development of the festival and the politics of its ownership, and its increasing visibility as a mainstream tourist destination for those who want to dress up for the weekend. By interviewing Goths from the north of England, we suggest that the mainstreaming of the festival has led to it becoming less attractive to those more established, older Goths who see the subculture’s authenticity as being rooted in the post-punk era, and who believe that Goth subculture should be something one lives full-time

Art · Art history · Commodification · Counterculture · Dracula · Entertainment · Literature · Lyrics · Mainstream · Media studies · Punk · Sociology · Subculture (biology · Vampire · Visual arts · Gender, Feminism, and Media · Gothic Literature and Media Analysis · History · Law · Media, Gender, and Advertising

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Open DOISci-HubOpen Access