We/YouTube’
Exploring sign-making in video-interaction
Bibliographic Data
| ID | 12700115 |
|---|---|
| Authors | Elisabetta Adami (0000-0003-3651-919X, University of Verona, corresponding author) |
| Year | 2009 |
| Volume | 8 |
| Issue | 4 |
| Pages | 379-399 |
| Publication date | 2009-11-01 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Visual Communication (JOURNAL) |
| Journal identifiers | ISSN: 1470-3572 • E-ISSN: 1741-3214 |
| Publisher | SAGE Publishing (PUBLISHER • US) |
| DOI | 10.1177/1470357209343357 |
| OpenAlex | W2093890008 |
| Language | EN |
| Citations received | 19 |
| References cited | 13 |
On the video-sharing website YouTube, the ‘video response’ option triggers a new interaction practice, i.e. communication threads started by an initial video, built up by video responses and resumed by a video-summary. This article examines a video-thread that starts from one of YouTube’s ‘most responded’ videos; by using a social semiotic multimodal analysis, the author investigates how video responses relate to the initial video and how the video-summary selectively transforms the resources of the responses while presenting itself as a resume of the video-thread. This analysis helps to explore the notion of ‘interest’, which shapes sign-making in a chain of semiosis in video-interaction, thus creating an approach to communication in which traditional notions of coherence and relevance are reshaped in terms of an interest-driven prompt—response relation
Interactive video · Linguistics · Multimedia · Semiotics · Thread (computing · Computer Science · Digital Communication and Language · Digital Games and Media · Discourse Analysis in Language Studies
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| Citations per year | 1.36 |
|---|---|
| Citation span | 2012 - 2026 (15) |
| Highly cited | No |