The ‘other’ Europeans
The semiotic imperative of style in Euro Visions by Magnum Photos
Bibliographic Data
| ID | 12700600 |
|---|---|
| Authors | Giuseppe Aiello (0000-0002-9636-1016, University of Leeds, corresponding author) |
| Year | 2012 |
| Volume | 11 |
| Issue | 1 |
| Pages | 49-77 |
| Publication date | 2012-01-25 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Visual Communication (JOURNAL) |
| Journal identifiers | ISSN: 1470-3572 • E-ISSN: 1741-3214 |
| Publisher | SAGE Publishing (PUBLISHER • US) |
| DOI | 10.1177/1470357211424686 |
| OpenAlex | W3121878696 |
| Language | EN |
| Citations received | 19 |
| References cited | 16 |
In this article, the author examines Euro Visions, the exhibition created by Magnum Photos to portray the new countries that joined the European Union in 2004 and 2007. She begins by observing that this project’s deviations from the world-leading agency’s trademark humanist style of photography were discursively ascribed to Euro Visions photographers’ authorial style. In this regard, she identifies two key semiotic resources – typing and juxtaposition – that were mobilized as markers of individual style. She then argues that both typing and juxtaposition should instead be seen as generic semiotic resources rooted in corporate styles of visual communication, which contribute to othering the ‘new’ Europeans. She also argues that in Euro Visions, the notion of ‘distinctive’ authorial style was deployed as symbolic currency for a global(ist) market that rewards cultural production and, broadly, aestheticization. She finally posits that, in projects like Euro Visions, what is mostly (generic) design may get passed off as (specific) representation, and that this aestheticization of styles and identities may be mystified as the substantial honouring of difference and diversity
Aesthetics · Agency (philosophy · Art · Epistemology · Exhibition · Linguistics · Literature · Magnum opus · Media studies · Political science · Representation (politics · Semiotics · Social science · Sociology · Style (visual arts · Symbol (formal · Vision · Visual arts · Anthropology · Comics and Graphic Narratives · European Cultural and National Identity · Law · Translation Studies and Practices
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Racismo algorítmico
Seeing (post)feminism through visual style
Identity, Diversity, and Semiotic Innovation in Contemporary Photojournalism
“@?”
A Matter of Style
Visual communication and the management of passenger conduct
Michel Pastoureau and the history of visual communication
The indignados social movement and the image of the occupied square
The local and the global in the visual design of a Chinese women’s lifestyle magazine
Rising’, ‘hopeful’, ‘new
Communicating visual identities on ethnic museum websites
From streets to courthouses
(In)credible India? A Critical Analysis of India's Nation Branding
Marketing elite authenticity
A More Perfect European Union
The Roles of Images in EU Politics
Connected Routes
When corporations come to define the visual politics of gender
Introducing Social Semiotics
Reading Images
Economies of Signs and Space
Consumer Culture and Postmodernism
Langage et pouvoir symbolique
Symbolic Capitals
Language and Neo-Liberalism
The alchemy of the upwardly mobile
Building the World’s Visual Language
The Handbook of Visual Analysis
Meat, Mask, Burden`
Magnum's Frame
Styling the worker
| Citations per year | 1.58 |
|---|---|
| Citation span | 2014 - 2026 (13) |
| Highly cited | No |