Reading packages
Social semiotics on the shelf
Datos Bibliográficos
| ID | 12700701 |
|---|---|
| Autores | K Wagner (0000-0001-7775-5741, The University of Gothenburg, Sweden, autor de correspondencia) |
| Año | 2015 |
| Volumen | 14 |
| Número | 2 |
| Páginas | 193-220 |
| Fecha de publicación | 2015-03-19 |
| Peer Reviewed | Sí |
| Open Access | Sí |
| Tipo | ARTICLE |
| Revista | Visual Communication (JOURNAL) |
| Identificadores de la revista | ISSN: 1470-3572 • E-ISSN: 1741-3214 |
| Editorial | SAGE Publishing (PUBLISHER • US) |
| DOI | 10.1177/1470357214564281 |
| OpenAlex | W1967635502 |
| Idioma | EN |
| Citas recibidas | 24 |
| Referencias citadas | 15 |
Packaging is surrounded by many restrictions and at the same time is the subject of much innovative design solutions. It is an area that offers rich material for studying how signs and codes are transformed and generate new meanings. The purpose of this article is to show how semiosis is enacted in food packaging and to discuss the semiotic resources involved. Three topics are analysed: how greenwashing can be achieved with the help of graphic design, how symbols, icons and barcodes are used for communication and how the closure of beverage packages can convey meaning. The analyses show that making pastiches of or tweaking required information like ingredients lists, recycling symbols and barcodes can add another level of meaning to such information and make them useful for marketing purposes. The article further shows that a material resource like closure is a semiotic resource with as much potential as graphic design
Connotation · Epistemology · Linguistics · Meaning (existential · Reading (process · Resource (disambiguation · Semiosis · Semiotics · Social semiotics · Tweaking · World Wide Web · Color perception and design · Computer Science · Consumer Packaging Perceptions and Trends · Semiotics and Representation Studies
Den multimodala sakprosan
Klädsam autenticitet
Constructing Healthiness as a sense effect
Milk packaging as a semiotic technology of the self
Introduction to Special Issue on Food Packaging
Selling international style healthy-branded foods in Malaysia
Greenwashing in the food industry
Constructing online tourist destination images
A bibliometric analysis of greenwashing research
Encountering Semiotic Misdirection in Covid-19 Etiquette Guides
From Zibi to Bingo
Making Food Manageable – Packaging as a Code of Practice for Work Practices at the Supermarket
Establishing authenticity and commodifying difference
Analysing gender fluidity representation in perfume bottles with heterosexual matrix theory
Digitally-mediated parent–baby touch and the formation of subjectivities
Animals on display
Consumption as extended carnival on Tmall in contemporary China
Pure in body, pure in mind? A sociohistorical perspective on the marketisation of pure foods in great Britain
Gender by Design
Common sense as extremism
Final reply
Doing critical discourse studies with multimodality
Designing food packaging to present healthy and ethical diets to the New Chinese middle classes
Consumerism
| Obras citantes distintas | 24 |
|---|---|
| Citas por año | 3 |
| Intervalo de citas | 2018 - 2026 (9) |
| Velocidad de citación | current |
| Altamente citado | No |
| Tipos de cita | Neutras: 22 |