Greenpeace Greenspeak

A Transcultural Discourse Analysis

Bibliographic Data

ID12701933
AuthorsMatthias Heinz (0000-0003-3690-926X, Royal Roads University, corresponding author), Bettina Heinz (Royal Roads University), Hsin‐I Cheng (0009-0002-2095-5368, Bowling Green State University), Hsin-I Cheng (b Bowling Green State University , Bowling Green, OH, USA), Ako Inuzuka (c University of Pittsburgh at Johnstown , Johnstown, PA, USA)
Year2007
Volume7
Issue1
Pages16-36
Publication date2007-01-26
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueLanguage and Intercultural Communication (JOURNAL)
Journal identifiersISSN: 1470-8477 • E-ISSN: 1747-759X
PublisherRoutledge (PUBLISHER • GB)
DOI10.2167/laic186.0
OpenAlexW2017778819
LanguageEN
Citations received5
References cited23

This cross-cultural discourse analysis examines the construction of environmental issues on Greenpeace web pages in China, Japan and Germany. To uncover the semantic representation of environmental activism on these sites, the authors sought to identify discursive homogeneity and divergence and to bring to light embedded cultural assumptions. The sites were examined between January and July 2003 to the fifth level. Multiple readings considered figures of style, lexical choices and lexical style, visual aspects, and topic and themes. The conclusion discusses the adeptness of localising and regionalising Greenpeace discourses but also points to a visible fragmentisation of environmental discourses as well as inherent inabilities to transcend highly localised understandings of the role of humans in nature. Most significantly, the study illustrates the discursive weight of implicit social and natural hierarchies

Art · Discourse analysis · Environmental communication · Linguistics · Political science · Politics · Representation (politics · Social science · Sociology · Style (visual arts · Visual arts · Climate Change Communication and Perception · Media Studies and Communication · Philosophy · Social Media and Politics

Tools

Open DOISci-Hub