Market‐focused flexibility and innovative performance in public healthcare
Evidence from India
Bibliographic Data
| ID | 12705309 |
|---|---|
| Authors | Pradeep Kumar (0000-0002-5717-4242, Marketing (School of Business) University of Petroleum and Energy Studies Dehradun India, corresponding author) |
| Year | 2022 |
| Volume | 22 |
| Issue | S1 |
| Publication date | 2022-01-03 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Journal of Public Affairs (JOURNAL) |
| Journal identifiers | ISSN: 1472-3891 • E-ISSN: 1479-1854 |
| Publisher | Wiley (PUBLISHER • GB) |
| DOI | 10.1002/pa.2809 |
| OpenAlex | W4205795420 |
| Language | EN |
| References cited | 84 |
The healthcare sector is increasingly facing changing demand patterns and escalating pressures for innovative services during the COVID‐19 pandemic. Market‐focused flexibility refers to the capabilities of adaptation and facilitating the innovative performance of the firm. Accepting the overall role of innovation in COVID‐19 response, this study aims to explore how public healthcare organizations exhibit market‐focused flexibility to introduce new and innovative services. This study conducts an exploratory case study in a national‐level healthcare firm in India. This study identifies four specific dimensions of market‐focused flexibility that healthcare firms execute to deliver customized services. The study's findings contribute to an integrative framework of market‐focused flexibility and innovative performance in public healthcare. The mechanisms of market‐focused flexibility are unearthed and explained how the different facets influence innovative services in various manners. The implications to theory and practices are discussed, and future research avenues are sketched
Adaptation (eye · Business · Coronavirus disease 2019 (COVID-19 · Economic growth · Economics · Exploratory research · Flexibility (engineering · Health care · Industrial organization · Knowledge management · Management · Pandemic · Public sector · Sociology · Computer Science · Innovation and Knowledge Management · Innovation and Socioeconomic Development · Medicine · Psychology · Service and Product Innovation · Marketing
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| Citation velocity | historical |
|---|---|
| Highly cited | No |