Climate change and marketing
Stranded research or a sustainable development
Bibliographic Data
| ID | 12705442 |
|---|---|
| Authors | C M Hall (0000-0002-7734-4587, Department of Management, Marketing and Entrepreneurship University of Canterbury Christchurch New Zealand, corresponding author) |
| Year | 2018 |
| Volume | 18 |
| Issue | 4 |
| Publication date | 2018-11-01 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Journal of Public Affairs (JOURNAL) |
| Journal identifiers | ISSN: 1472-3891 • E-ISSN: 1479-1854 |
| Publisher | Wiley (PUBLISHER • GB) |
| DOI | 10.1002/pa.1893 |
| OpenAlex | W2903425474 |
| Language | EN |
| Citations received | 4 |
| References cited | 93 |
Climate change represents an existential crises for economic, social, and natural systems. Given the significance of the topic and the importance of behavioural change, it might be expected that marketing may be a substantial contributor to climate change studies. However, this is not the case with substantially less than 1% of papers in a sample of marketing journals being concerned with climate change. Nevertheless, there is substantial interest in marketing practices and climate change outside of marketing journals. It is therefore posited that, as a discipline, marketing may potentially become a form of stranded research in the social science of climate change rather than a positive sustainable contribution to emissions reduction and consumer studies. It is also observed that a shift in focus from carbon literacy to the carbon capabilities of consumers presents a significant challenge to marketing assumptions about agency and structure and the relative roles of upstream and downstream marketing and the ethics of marketing practice
Agency (philosophy · Business · Climate change · Economics · Marketing research · Political science · Social marketing · Social science · Sociology · Upstream (networking · Climate Change Communication and Perception · Environmental Education and Sustainability · Environmental Sustainability in Business · Ecology · Marketing
Understanding drivers and barriers affecting tourists’ engagement in digitally mediated pro-sustainability boycotts
Air travel and persuasive climate communications
Understanding Indigenous Knowledge in Contemporary Consumption
Managerial support for innovation as the source of corporate sustainability and innovative performance
The Drivers of Greenwashing
Communication and Marketing As Climate Change–Intervention Assets
Tourism and climate change
The multi-level perspective on sustainability transitions
Promoting obesity prevention together with environmental sustainability
Global Warming’s “Six Americas Short Survey”
“What if technology worked in harmony with nature?” Imagining climate change through Prius advertisements
Why We Disagree about Climate Change
Towards a Reflexive Turn in the Governance of Global Environmental Expertise. The Cases of the IPCC and the Ipbes
Marketing “Sustainability”
The legacy of climategate
Climate change and visual imagery
Audience segmentation and climate change communication
Global warming and sustainability
Integrating multiple benefits in market-based climate mitigation schemes
Selling climate change? The limitations of social marketing as a strategy for climate change public engagement
Preaching to different choirs
Public engagement with carbon and climate change
Marketing and making carbon dumps
Inter-market variability in CO2 emission-intensities in tourism
How Should Support for Climate-Friendly Technologies Be Designed
Innovations to reduce residential energy use and carbon emissions
Climate change and journalistic norms
Turning Personal Experience into Political Attitudes
Climate Change and Society
| Citations per year | 0.67 |
|---|---|
| Citation span | 2020 - 2024 (5) |
| Highly cited | No |