Covid‐19 communication in emerging markets—Not viral enough
Bibliographic Data
| ID | 12705473 |
|---|---|
| Authors | Rama Papi Reddy Annapureddy (Indian Institute of Management Nagpur Nagpur India), Saparya Suresh (Indian Institute of Management Kozhikode Kunnamangalam Kerala India), Varsha Khandker (0000-0001-7548-6875, Indian Institute of Management Nagpur Nagpur India, corresponding author) |
| Year | 2023 |
| Volume | 24 |
| Issue | 1 |
| Publication date | 2023-09-29 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Journal of Public Affairs (JOURNAL) |
| Journal identifiers | ISSN: 1472-3891 • E-ISSN: 1479-1854 |
| Publisher | Wiley (PUBLISHER • GB) |
| DOI | 10.1002/pa.2894 |
| OpenAlex | W4387186012 |
| Language | EN |
| References cited | 30 |
Public health communication acts as a social vaccine in case of pandemics. Prior research has identified that such initiatives often fail to reach vulnerable sections of society. In India, while the first wave of infections mainly hit the urban areas, rural areas witnessed a surge in the second wave. Using the World Bank data, we attempt to understand the effectiveness of public awareness campaigns in rural areas. We use the Ecological Model for public health and find how the various factors relate to public health outcomes. The ecological factors are found to be related to awareness of Covid‐19. We find inadequate awareness about the symptoms and preventive measures associated with Covid‐19 among the rural population. We also find significant differences in communication and awareness along dimensions such as education and access to media. The role played by SHGs and hospitals in dealing with pandemics is also evident in this study. We conclude that the disparity in public health communication needs to be bridged to ensure equitable access to health information in society during public health crises
Business · Coronavirus disease 2019 (COVID-19 · Economic growth · Economics · Environmental health · Health communication · Pandemic · Political science · Population · Public health · Public relations · Rural area · Socioeconomics · Sociology · COVID-19 epidemiological studies · COVID-19 Pandemic Impacts · Medicine · Misinformation and Its Impacts · Nursing
Awareness, Attitudes, and Actions Related to Covid-19 Among Adults With Chronic Conditions at the Onset of the U.S. Outbreak
An Ecological Perspective on Health Promotion Programs
Health literacy as a social vaccine in the Covid-19 pandemic
We Need the Lens of Equity in Covid-19 Communication
Covid-19 Vaccine Intention and Social Cognitive Theory
Risk and Health Communication during Covid-19
More effective strategies are required to strengthen public awareness of Covid-19
Encouraging Covid-19 Vaccine Uptake Through Effective Health Communication
Reputational impact of Covid‐19 pandemic management on World Health Organization among Indian public health professionals
Living with the virus
Covid‐19 Infodemic
Critical prerequisites for Covid‐19 vaccine acceleration
Effect of testing and social distancing measures on Covid ‐19 deaths in India
Covid ‐19
Covid‐19 pandemic
Policy learning and crisis policy-making
| Citation velocity | historical |
|---|---|
| Highly cited | No |