Alcohol marketing and young people's drinking
What the evidence base suggests for policy
Bibliographic Data
| ID | 12706019 |
|---|---|
| Authors | Ross Gordon (0000-0003-1034-8695, University of Stirling, corresponding author), Gerard Hastings (0000-0002-9463-8480, University of Stirling), Crawford Moodie (0000-0002-1805-2509, University of Stirling) |
| Year | 2009 |
| Volume | 10 |
| Issue | 1-2 |
| Pages | 88-101 |
| Publication date | 2009-09-30 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Journal of Public Affairs (JOURNAL) |
| Journal identifiers | ISSN: 1472-3891 • E-ISSN: 1479-1854 |
| Publisher | Wiley (PUBLISHER • GB) |
| DOI | 10.1002/pa.338 |
| OpenAlex | W2013070733 |
| Language | EN |
| Citations received | 12 |
| References cited | 51 |
As the influence of alcohol marketing on young people remains a highly contested topic we review the recent literature to examine if the debate has moved on. The extant literature shows that while many econometric studies suggest alcohol marketing to have a minimal effect on youth alcohol consumption, more focussed consumer studies, particularly recent research employing sophisticated longitudinal designs, demonstrate clear links between alcohol advertising and drinking behaviour. Encouragingly, some of the more recent research studies assess marketing activity beyond advertising; sponsorship, new media, viral marketing, price promotions, new forms of distribution, product development and increased point of sale activity. The literature presents increasingly compelling evidence that alcohol marketing is directly impacting upon young people's drinking behaviour. The implications of this on the current policy debate surrounding alcohol marketing activities and regulation in the UK and beyond are discussed. Furthermore a research agenda for alcohol marketing for the future is offered. Copyright © 2009 John Wiley & Sons, Ltd
Advertising · Alcohol · Alcohol advertising · Alcohol consumption · Business · Consumption (sociology · Economics · Extant taxon · Political science · Product (mathematics · Public relations · Social science · Sociology · Alcohol Consumption and Health Effects · Gambling Behavior and Treatments · Substance Abuse Treatment and Outcomes · Marketing
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| Unique citing works | 12 |
|---|---|
| Citations per year | 0,86 |
| Citation span | 2012 - 2023 (12) |
| Citation velocity | historical |
| Highly cited | No |
| Citation types | Neutral: 12 |