Three faces of political marketing strategy
Bibliographic Data
| ID | 12706341 |
|---|---|
| Authors | Sigge Winther Nielsen (Department of Political Science University of Copenhagen Denmark, corresponding author) |
| Year | 2011 |
| Volume | 12 |
| Issue | 4 |
| Pages | 293-302 |
| Publication date | 2011-12-09 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Journal of Public Affairs (JOURNAL) |
| Journal identifiers | ISSN: 1472-3891 • E-ISSN: 1479-1854 |
| Publisher | Wiley (PUBLISHER • GB) |
| DOI | 10.1002/pa.434 |
| OpenAlex | W2168659208 |
| Language | EN |
| Citations received | 8 |
| References cited | 46 |
The term strategy is appearing with great frequency in the political marketing literature. However, the concept of political marketing strategy has been criticized for being unidimensional, ill‐defined and neglecting the contingencies of strategy theories. This article argues that a minimal definition and a division of epistemological terms could respond to the outlined critique. Copyright © 2011 John Wiley & Sons, Ltd
Business · Economics · Epistemology · Political science · Politics · Positive economics · Sociology · Term (time · Law · Media Studies and Communication · Philosophy · Political Influence and Corporate Strategies · Social Media and Politics · Marketing
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| Citations per year | 0.57 |
|---|---|
| Citation span | 2012 - 2021 (10) |
| Highly cited | No |