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The fanta-sy of global products

Fizzy-drinks, differentiated ubiquity and the placing of globalization

Bibliographic Data

ID12716252
AuthorsJesse Heley (0000-0001-7876-2337, Aberystwyth University, corresponding author), Marc Welsh (0000-0002-9482-9164, Aberystwyth University), Samantha Saville (0000-0001-6307-0573, Aberystwyth University)
Year2019
Volume17
Issue4
Pages683-697
Publication date2019-11-27
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueGlobalizations (JOURNAL)
Journal identifiersISSN: 1474-7731 • E-ISSN: 1474-774X
PublisherTaylor & Francis (PUBLISHER • GB)
DOI10.1080/14747731.2019.1686821
OpenAlexW2991557793
LanguageEN
Citations received2
References cited43

If globalization is conceived as an outcome of negotiations between places and relational processes, how do researchers capture such amorphous complexity? Drawing upon the framework of assemblage theory this paper unpicks the plethora of processes and practices encompassed within the problematic term ‘globalization’. Focusing on the ‘banal’ object of a can of Fanta, we demonstrate how this exists in an assemblage which maintains coherence across space (i.e. is universally recognizable) yet is spatially differentiated in its components. Shedding light on how these processes coalesce in place we argue for the acknowledgement of the ‘ubiquitous’ in making place and the importance of difference in underpinning the ‘global’

Acknowledgement · Assemblage (archaeology · Coherence (philosophical gambling strategy · Computer security · Economic geography · Epistemology · Geography · Globalization · Linguistics · Negotiation · Object (grammar · Political science · Social science · Sociology · Underpinning · Computer Science · Culinary Culture and Tourism · Cultural Industries and Urban Development · Engineering · History · Law · Migration, Ethnicity, and Economy · Philosophy

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Unique citing works2
Citations per year0,4
Citation span2021 - 2025 (5)
Citation velocityrecent
Highly citedNo
Citation typesNeutral: 2
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