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Bringing identities to the table

Exploring conversational practices of vegetarians and vegans at flashpoints in interaction with meat-eaters

Bibliographic Data

ID12733619
AuthorsMarike Fordonnell (University of Bath), Annayah M B Prosser (0000-0003-2381-9556, University of Bath), Tim Kurz (0000-0002-2037-0995, The University of Western Australia, corresponding author)
Year2024
Volume22
Issue1
Pages262-285
Publication date2024-06-24
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueQualitative Research in Psychology (JOURNAL)
Journal identifiersISSN: 1478-0887 • E-ISSN: 1478-0895
PublisherTaylor & Francis (PUBLISHER • GB)
DOI10.1080/14780887.2024.2359423
OpenAlexW4399941060
LanguageEN
Citations received1
References cited34

Although vegetarian and vegan (veg*an) diets can produce various health, environmental and animal welfare benefits, they remain socially contentious. Despite the fundamentally social nature of eating, in-situ investigations of the social-interactional elements of dietary identities have so far been lacking. Using a recently developed remotely-moderated focus group design, we explore (across 25 discussions involving 122 participants) the discursive management of veg*an ‘identity flashpoints’ during discussion with meat-eaters. Our discursive analysis explores how these moments in conversation arise and are handled in real-time within the unfolding interaction. We demonstrate how two particularly interactionally consequential features of veg*an accounts of their practice become constructed within these encounters. Firstly, personal accounts of veg*anism are interactionally preferred to moral accounts. Secondly, demonstrating continued liking of meat was necessary in order to be met with group acceptance among majority meat-eating groups. These features shed light on the social interactional perils of veg*an attempts to engage in persuasion with meat-eaters, particularly those based on moral grounds. Our novel methodology affords detailed analyses of how veg*ans navigate the performance of their identities in their daily interactions with dietary outgroups, providing insight into micro-level processes that might underpin, or hamper, processes of societal change in the dietary domain

Conversation · Conversation analysis · Discourse analysis · Discursive psychology · Linguistics · Sociology · Communication · Consumer Behavior in Brand Consumption and Identification · Culinary Culture and Tourism · Human-Animal Interaction Studies · Psychology · Social Psychology

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Unique citing works1
Citations per year0.5
Citation span2024 - 2024 (1)
Citation velocityrecent
Highly citedNo
Citation typesNeutral: 1

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