Neoliberal masculinity in the Ultimate Fighting Championship
Bibliographic Data
| ID | 12739677 |
|---|---|
| Authors | Jennifer Mcclearen (The University of Texas at Austin, corresponding author) |
| Year | 2023 |
| Volume | 20 |
| Issue | 4 |
| Pages | 435-452 |
| Publication date | 2023-10-02 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Communication and Critical/Cultural Studies (JOURNAL) |
| Journal identifiers | ISSN: 1479-1420 • E-ISSN: 1479-4233 |
| Publisher | Routledge (PUBLISHER • GB) |
| DOI | 10.1080/14791420.2023.2268693 |
| OpenAlex | W4387875880 |
| Language | EN |
| Citations received | 3 |
In this article, the author examines neoliberal masculinity in the Ultimate Fighting Championship (UFC) in the aftermath of Donald Trump's election. She uses neoliberal masculinity as a framework for understanding how and why the UFC promotes diverse masculinities—including alt-right white masculinity—who can brand themselves for an array of domestic and international markets. She argues that neoliberal masculinity requires entrepreneurial subjects who view the market as the ultimate moral authority and discourage athletes from challenging the sports-media-complex's labor exploitation. The UFC ironically requires a docile athlete-worker that is incongruent with the sport's reputation for hypermasculine performances of power
Championship · Masculinity · Political science · Sociology · Gender Studies · Law · Rousseau and Enlightenment Thought · Sport and Mega-Event Impacts · Sports, Gender, and Society
| Unique citing works | 3 |
|---|---|
| Citations per year | 3 |
| Citation span | 2025 - 2026 (2) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 3 |