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Violent spectating

Hindutva music and audio-visualizations of hate and terror in Digital India

Bibliographic Data

ID12739799
AuthorsAnirban K Baishya (0000-0002-4090-179X, University of Wisconsin–Madison, corresponding author)
Year2022
Volume19
Issue3
Pages289-309
Publication date2022-07-03
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueCommunication and Critical/Cultural Studies (JOURNAL)
Journal identifiersISSN: 1479-1420 • E-ISSN: 1479-4233
PublisherRoutledge (PUBLISHER • GB)
DOI10.1080/14791420.2022.2099918
OpenAlexW4289077450
LanguageEN
Citations received6

This paper examines the audiovisual genre of Hindutva pop and its connections to Hindu right-wing violence in India. Hindutva pop music videos instigate violence against Muslims and advocate the establishment of a Hindu state. Examining the YouTube channels on which these songs circulate, as well as the textual aspects of music videos, I argue that the genre becomes a machine for the transmission of political affect. Consequently, I argue for what I call “violent spectating” – a visceral and affective politics of spectacularized hatred that takes advantage of digital platforms but exists in constant dialogue and exchange with right-wing extremism offline

Hatred · Hinduism · Hindutva · Media studies · Nationalism · Political science · Politics · Sociology · State (computer science · Asian Culture and Media Studies · Computer Science · Law · Music History and Culture · Philosophy · Religious studies · South Asian Cinema and Culture

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    Open Access•Sarah Khan•BioScope South Asian Screen Studies•2024

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    Open Access•Sangeet Kumar•Media Culture & Society•2024

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    Dolly Daftary•Bulletin of Concerned Asian…•2023

  • It’s Not Love, It’s Deception”

    Open Access•Radhika Govindrajan•Asian Journal of Law and Society•2026

  • Saffronisation of Muslimness in India

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Unique citing works6
Citations per year2
Citation span2023 - 2026 (4)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 6

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