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Changing Policy With Words

How Persuasive Words in Election Pledges Influence Voters’ Beliefs About Policies

Bibliographic Data

ID12748606
AuthorsElina Lindgren (0000-0002-9032-1347, University of Gothenburg, corresponding author)
Year2017
Volume21
Issue4
Pages425-449
Publication date2017-11-16
Open AccessNo
TypeARTICLE
VenueMass Communication & Society (JOURNAL)
Journal identifiersISSN: 1520-5436 • E-ISSN: 1532-7825
PublisherTaylor & Francis (PUBLISHER • GB)
DOI10.1080/15205436.2017.1406522
OpenAlexW2768704406
LanguageEN
Citations received2
References cited32

Parties often frame their election pledges with value-laden words such as freedom and equality, and it is well known that this can influence voters’ support for policies. However, research is not conclusive about why as of yet. This article adds to common explanations of value-framing effects by proposing a linguistic explanation to how citizens are influenced by value words in election pledges. Drawing on what linguistic theory says about persuasive words, this article hypothesizes that value-laden words elicit different beliefs about policy content, beyond what has actually been pledged. To support this assertion, a survey experiment (N = 739) shows that such words do provoke different beliefs about policies and that this, in turn, influences the extent to which individuals support the policies. The findings have implications for representative democracy, as they indicate that voters’ outspoken support for policy pledges do not necessarily reflect their true policy preferences

Assertion · Democracy · Economics · Framing (construction · Political science · Politics · Positive economics · Value (mathematics · Computer Science · Electoral Systems and Political Participation · Law · Psychology · Social and Intergroup Psychology · Social Media and Politics · Social Psychology

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Citations per year0.29
Citation span2019 - 2022 (4)
Highly citedNo

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