Were Women Really Underrepresented in Media Coverage of Summer Olympic Games (1984–2008)? An Invitation to Open a Methodological Discussion Regarding Sex Equity in Sports Media

Bibliographic Data

ID12748977
AuthorsNicolas Delorme (0000-0002-1320-4593, Université de Bordeaux, corresponding author)
Year2013
Volume17
Issue1
Pages121-147
Publication date2013-08-29
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueMass Communication & Society (JOURNAL)
Journal identifiersISSN: 1520-5436 • E-ISSN: 1532-7825
PublisherTaylor & Francis (PUBLISHER • GB)
DOI10.1080/15205436.2013.816740
OpenAlexW1975273785
LanguageEN
Citations received10
References cited38

In previous literature, there is an important heterogeneity in how to proceed to determine whether media coverage of the Summer Olympics in relation to athletes' sex is equitable. Therefore, the aims of this study are to determine the most appropriate standards for this comparison and to use them to assess whether there are biases in the journalistic coverage of the Summer Games, using data from previous studies (n = 18). Results show that media coverage is far from being detrimental to women: They are either equitably represented (28.79%) or significantly overrepresented (46.97%). Indeed, all modalities combined, women are only underrepresented in 22.24% of cases. In most cases, these results significantly differ from those of previous research and stress the importance of and the need to take methodological precautions in this type of study

Advertising · Athletes · Business · Equity (law · Gender equity · Media coverage · Media studies · Modalities · Political science · Social science · Sociology · Gender Studies · Law · Media, Gender, and Advertising · Medicine · Psychology · Social Psychology · Sport and Mega-Event Impacts · Sports, Gender, and Society

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