When 18 Days of Television Coverage Is Not Enough
A Six-Nation Composite of Motivations for Mobile Device Use in 2018 Winter Olympic Games
Bibliographic Data
| ID | 12749043 |
|---|---|
| Authors | Andrew C Billings (0000-0003-4818-5799, University of Alabama, corresponding author), Natalie Brown‐devlin (0000-0002-8176-0647, The University of Texas at Austin), Kenon A Brown (0000-0002-9684-7454, University of Alabama), Michael B Devlin (0000-0002-9116-2712, Texas State University) |
| Year | 2019 |
| Volume | 22 |
| Issue | 4 |
| Pages | 535-557 |
| Publication date | 2019-04-04 |
| Open Access | No |
| Type | ARTICLE |
| Venue | Mass Communication & Society (JOURNAL) |
| Journal identifiers | ISSN: 1520-5436 • E-ISSN: 1532-7825 |
| Publisher | Taylor & Francis (PUBLISHER • GB) |
| DOI | 10.1080/15205436.2019.1587781 |
| OpenAlex | W2925693689 |
| Language | EN |
| Citations received | 6 |
| References cited | 34 |
A survey of 2,296 people from 6 nations (Canada, China, Germany, Japan, Sweden, and the United States) deciphered uses and gratifications for consuming content on a variety of media platforms during the 2018 Pyeongchang Winter Olympic Games. Results indicate that media diets significantly differed by platform and device, all 16 uses and gratifications were significantly different by nation, and the 2 inverse predictors of Olympic media consumption relate to the desire to interact (companionship and relationship building), whereas none of the 4 direct predictors (entertainment, arousal, competition, and Schwabism) pertained to interpersonal aims. Findings bifurcated by media platform as well; for instance, the inverse predictor of smartphone use—passing time—was a direct predictor of television use. Moreover, relationship building and habitual use were direct predictors of tablet use for Olympic consumption yet were both inverse predictors within the television realm. Implications for uses and gratifications and cross-nation media research are advanced
Advertising · Business · China · Competition (biology · Consumption (sociology · Entertainment · Geography · Interpersonal communication · Media consumption · Media use · Political science · Realm · Social science · Sociology · Digital Marketing and Social Media · Impact of Technology on Adolescents · Media Influence and Health · Psychology · Social Psychology
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Does the Game Really Change? How Students Consume Mediated Sports in the Age of Social Media
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Uses and Gratifications Theory in the 21st Century
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Toward a More Robust Theory and Measure of Social Presence
Uses and Gratifications Research
Mood Management Through Communication Choices
Preliminary Validation of the Sport Fan Motivation Scale
| Citations per year | 1 |
|---|---|
| Citation span | 2020 - 2025 (6) |
| Highly cited | No |