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Affluenza

Television Use and Cultivation of Materialism

Bibliographic Data

ID12749397
AuthorsMark D Harmon (0000-0002-1643-9443, corresponding author)
Year2001
Volume4
Issue4
Pages405-418
Publication date2001-11-01
Open AccessNo
TypeARTICLE
VenueMass Communication & Society (JOURNAL)
Journal identifiersISSN: 1520-5436 • E-ISSN: 1532-7825
PublisherTaylor & Francis (PUBLISHER • GB)
DOI10.1207/s15327825mcs0404_5
OpenAlexW2033488186
LanguageEN
Citations received13
References cited15

The cultivation theory claims that central messages of television become accepted views of reality among heavy viewers. The researcher conducted 2 secondary analyses to determine whether a correlation exists between heavy TV viewing and materialist values. The first analysis was of Simmons Market Research Bureau 1996 data, which included 21,594 respondents. Twenty-nine questions regarding materialistic values were compared with TV viewing, heavy to light quintiles regarding prime-time, daytime, and cable TV viewing. No significant correlations emerged

Advertising · Business · Epistemology · Materialism · Prime (order theory · Prime time · Consumer Behavior in Brand Consumption and Identification · Mathematics · Media Influence and Health · Media Studies and Communication · Philosophy · Psychology · Social Psychology

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Citations per year0.65
Citation span2006 - 2023 (18)
Highly citedNo

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