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U.S.-Produced Entertainment Media and Attitude Toward Americans

Bibliographic Data

ID12749592
AuthorsJami A Fullerton (Oklahoma State University, corresponding author), Matthew Hamilton (0000-0001-7407-9194, Oklahoma City University), Alice Kendrick (Southern Methodist University)
Year2007
Volume10
Issue2
Pages171-187
Publication date2007-05-02
Open AccessNo
TypeARTICLE
VenueMass Communication & Society (JOURNAL)
Journal identifiersISSN: 1520-5436 • E-ISSN: 1532-7825
PublisherTaylor & Francis (PUBLISHER • GB)
DOI10.1080/15205430701265679
OpenAlexW2019146922
LanguageEN
Citations received2
References cited7

This study examines the relationship between Singaporean college students'attitude toward Americans and their exposure to U.S. exported entertainment media. The 328 Singaporean college student participants expressed relatively neutral attitudes toward Americans and reported high consumption of U.S. entertainment media (movies, television shows, magazines, music). Exposure to American media was found to correlate positively with student attitudes toward Americans. In contrast to some media critics' contention that exposure to U.S. media fosters negative attitudes among citizens of other countries, this study suggests that U.S. entertainment may influence attitude toward Americans in a positive direction

Advertising · Business · Consumption (sociology · Entertainment · Media consumption · Political science · Positive attitude · Social science · Sociology · Law · Media Influence and Politics · Media Studies and Communication · Psychology · Social Media and Politics · Social Psychology

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Citations per year0.13
Citation span2011 - 2026 (16)
Highly citedNo

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