First-Run Syndication and Unwired Networks in the 1980s
Viacom’s Superboy and Buena Vista TV’s DuckTales
Bibliographic Data
| ID | 12756225 |
|---|---|
| Authors | Matthew Clarke (0000-0002-8750-4521, California State University Los Angeles, corresponding author) |
| Year | 2022 |
| Volume | 24 |
| Issue | 2 |
| Pages | 221-241 |
| Publication date | 2022-05-19 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Television & New Media (JOURNAL) |
| Journal identifiers | ISSN: 1527-4764 • E-ISSN: 1552-8316 |
| Publisher | SAGE Publishing (PUBLISHER • US) |
| DOI | 10.1177/15274764221087216 |
| OpenAlex | W4280500525 |
| Language | EN |
| Citations received | 1 |
| References cited | 13 |
This article historically examines the boom in US first-run syndication during the 1980s. At this time, Hollywood-based major distributors eagerly entered this market, thanks to regulatory and industrial changes, in an effort to create competing unwired television networks. The article presents a contextual history to describe these changes and uses two sustained case studies—Viacom’s Superboy and Buena Vista TV’s DuckTales—to more closely examine these syndicators. Through these case studies, the article demonstrates the shared industrial strategies of these distributors in exploiting pre-sold brands, globalized labor, and package deals for programing
Advertising · Art history · Boom · Business · Hollywood · Media studies · Political science · Sociology · Venture capital · Web syndication · Engineering · History · Law · Media Studies and Communication
| Unique citing works | 1 |
|---|---|
| Citations per year | 0.5 |
| Citation span | 2024 - 2024 (1) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 1 |