Biguys and #Biboys
The Discursive Production of Bisexual Men through Instagram’s Homonormative Visual Culture
Bibliographic Data
| ID | 12759248 |
|---|---|
| Authors | Brandon Rogers (0000-0001-7864-4779, North Carolina State University, corresponding author) |
| Year | 2020 |
| Volume | 20 |
| Issue | 4 |
| Pages | 361-382 |
| Publication date | 2020-09-30 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Journal of Bisexuality (JOURNAL) |
| Journal identifiers | ISSN: 1529-9716 • E-ISSN: 1529-9724 |
| Publisher | Taylor & Francis (PUBLISHER • GB) |
| DOI | 10.1080/15299716.2020.1823298 |
| OpenAlex | W3090235345 |
| Language | EN |
| Citations received | 2 |
| References cited | 38 |
Bisexual men operate within a paradox of social stereotypes and public invisibility. Despite the prevalence of bi-erasure and the difficulties surrounding bisexual visualization, men’s bisexuality (at least as a term) has a strong digital presence on Instagram. Using visual content analysis of Instagram photos tagged with #biguy(s) and/or #biboy(s), this study investigates the discursive production of bisexual men on the platform and describes its entanglements with homonormative visual culture. Contrary to previous ethnographic research, the results of this study indicate that men’s bisexual display on Instagram do not use traditional bi symbols. Additionally, acts of bi visibility often conflate themselves with homonormative visual culture through the use of gay-affiliated hashtags and a visual focus on men’s bodies. However, these findings also suggest that homonormative visual culture on Instagram does not closely align with past literature on the topic. Implications for the study of bisexual visual identities in the era of image-based social media are also discussed
Art · Conflation · Epistemology · Ethnography · Invisibility · Political science · Social media · Sociology · Visibility · Visual arts · Visual culture · Visual media · Anthropology · Gender Studies · Gender, Feminism, and Media · LGBTQ Health, Identity, and Policy · Psychology · Sexuality, Behavior, and Technology · Social Psychology
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Identity Politics, Consciousness-Raising, and Visibility Politics
Bisexual and Pansexual Identities
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Bi Film-Video World
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Global Fashions, Appearances, Aesthetics, and Identities
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The Invisible Stereotypes of Bisexual Men
Reasons for Non-Disclosure of Sexual Orientation Among Behaviorally Bisexual Men
Gay pornography
Images that Matter
Nonparticipation as Self-Censorship
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| Unique citing works | 2 |
|---|---|
| Citations per year | 2 |
| Citation span | 2025 - 2025 (1) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 2 |