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Confronting Nollywood’s Hegemony in Ghana

A Historical Perspective of Akan Video Movies in Ghana

Bibliographic Data

ID12766348
AuthorsRebecca Ohene-Asah (0009-0006-0015-4511, corresponding author)
Year2022
Volume25
Issue1
Pages173-183
Publication date2022-01-01
Open AccessNo
TypeARTICLE
VenueGhana Studies (JOURNAL)
Journal identifiersISSN: 1536-5514 • E-ISSN: 2333-7168
PublisherUniversity of Wisconsin Press (PUBLISHER • US)
DOI10.3368/gs.25.1.173
OpenAlexW4320928026
LanguageEN
Citations received2
References cited5

The literature on Ghana’s cinema practices have focused primarily on the English-language film industry centralized in the capital, Accra. The last two decades, however, witnessed a significant rise in Akan-language videos originating largely from Kumasi in the Ashanti Region of Ghana. The number of movies produced, and the audience reception, resulted in a decline in circulation of the Accra English-language movies as well as those from Nollywood, which dominated the African film spectrum. Despite these successes, the Akan video industry is largely under-studied. This article relies on observations and interviews with practitioners within the Kumasi film production enclave to suggest that the adoption of indigenous languages for film is consequential to the break in former Nollywood film dominance in Ghana. I examine key historical accounts and the nature of the Akan video film industry as a countermovement to the status quo as well as a cultural resistance strategy that successfully challenged the Nollywood hegemony, which stretched throughout the continent and beyond

Cultural hegemony · Dominance (genetics · Film industry · Hegemony · Indigenous · Media studies · Movie theater · Political science · Sociology · Status quo · African history and culture studies · Cinema and Media Studies · History · Law

  • Colonial continuity and the African film industry

    Open Access•Ismail Abdul-Razak, Najaat Hussein•Media Culture & Society•2026

  • Fourth cinema and Kumawood’s revolutionary turn

    Open Access•Lawer Mawuli Akunor, Joseph Aketema•African Identities•2026

  • Nollywood

    Jonathan Haynes•Nollywood•2016

  • From the Inside

    Open Access•Tom W Rice, Tom Rice•Film and the End of Empire•2011

  • Nollywood in Glocal Perspective

    Open Access•Bala A Musa•Nollywood in Glocal Perspective•2019

  • African Video Movies and Global Desires

    Carmela Garritano•African Video Movies and Global…•2013

Citations per year2
Citation span2026 - 2026 (1)
Highly citedNo

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