No Forgiving for Bad Strategy

Lionel Jospin's Wrong Targeting in the 2002 French Presidential Elections

Bibliographic Data

ID12773701
AuthorsPhilippe J Maarek (Université Paris 8, corresponding author)
Year2005
Volume4
Issue2-3
Pages163-167
Publication date2005-10-13
Open AccessNo
TypeARTICLE
VenueJournal of Political Marketing (JOURNAL)
Journal identifiersISSN: 1537-7857 • E-ISSN: 1537-7865
PublisherTaylor & Francis (PUBLISHER • GB)
DOI10.1300/j199v04n02_08
OpenAlexW1482287906
LanguageEN

Tools

Open DOISci-Hub