Calling All Neighbors
Mobilizing Turnout for a Local Housing Referendum
Bibliographic Data
| ID | 12773752 |
|---|---|
| Authors | Lisa Pringle (Claremont Graduate University), Melissa R Michelson (0000-0002-8533-7926, Menlo College, corresponding author), Jennifer L Merolla (0000-0001-8257-7206, University of California, Riverside), Deborah Brown Mccabe (Menlo College) |
| Year | 2016 |
| Volume | 17 |
| Issue | 4 |
| Pages | 418-441 |
| Publication date | 2016-11-10 |
| Open Access | No |
| Type | ARTICLE |
| Venue | Journal of Political Marketing (JOURNAL) |
| Journal identifiers | ISSN: 1537-7857 • E-ISSN: 1537-7865 |
| Publisher | Taylor & Francis (PUBLISHER • GB) |
| DOI | 10.1080/15377857.2016.1256848 |
| OpenAlex | W2549792179 |
| Language | EN |
| References cited | 39 |
Existing political science and marketing scholarship suggests that a get-out-the-vote (GOTV) message focused on a neighborhood or not-in-my-backyard (NIMBY) issue will be more powerful than a basic GOTV script. However, randomized field experiments testing different scripts have found either minimal script effects or that neighbor scripts are less effective at moving voters to the polls. Here, we take advantage of a local vote on a NIMBY issue—approval of a zoning exemption for a low-income senior housing development—to test the effectiveness of reaching out to registered voters as members of a neighborhood. Consistent with prior work, we find that a basic GOTV message is more effective in increasing turnout; however, we also find that the neighbor message is more effective among some subgroups of voters, including those living farther away from the proposed development
Demographic economics · Economics · Incentive · Microeconomics · NIMBY · Political economy · Political science · Politics · Public relations · Referendum · Scholarship · Scripting language · Test (biology · Turnout · Voting · Work (physics · Computer Science · Electoral Systems and Political Participation · Engineering · Law · Public Administration · Social Media and Politics · Urban, Neighborhood, and Segregation Studies
Mobilizing Inclusion
Reason-based choice
The Role of Self-Interest in Social and Political Attitudes
Social theory and the politics of identity
Identity as a Variable
Emails from Official Sources Can Increase Turnout
Text Messages as Mobilization Tools
Rational Choice
Peasants or Bankers? The American Electorate and the U.S. Economy
Age, Race, Self-Interest, and Financing Public Schools through Referenda
Thank You for Voting
Who Protests
Heeding the Call
Self-Interest and Public Opinion Toward Smoking Restrictions and Cigarette Taxes
Political Marketing
An Experimental Test of Mobilization Effects in a Latino Community
When Self‐Interest Matters
Local Canvassing
Scalable Protocols Offer Efficient Design for Field Experiments
Field Experiments Testing the Impact of Radio Advertisements on Electoral Competition
Political Sophistication and Economic Voting in the American Electorate
Don't Forget to Vote
Quality Is Job One
Do Perceptions of Ballot Secrecy Influence Turnout? Results from a Field Experiment
Sociotropic Politics
Get-Out-The-Vote Phone Calls
Social Pressure and Voter Turnout
Is Voting Contagious? Evidence from Two Field Experiments
Turnout, Status, and Identity
The Effects of Canvassing, Telephone Calls, and Direct Mail on Voter Turnout
Brand Familiarity and Advertising Repetition Effects
| Highly cited | No |
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