Political Public Opinion Capital
Bibliographic Data
| ID | 12773772 |
|---|---|
| Authors | Kosta Gouliamos (European University Cyprus, corresponding author), Antonis L Theocharous (0000-0002-7269-9581, Cyprus University of Technology) |
| Year | 2010 |
| Volume | 9 |
| Issue | 1-2 |
| Pages | 1-8 |
| Publication date | 2010-02-16 |
| Open Access | No |
| Type | ARTICLE |
| Venue | Journal of Political Marketing (JOURNAL) |
| Journal identifiers | ISSN: 1537-7857 • E-ISSN: 1537-7865 |
| Publisher | Taylor & Francis (PUBLISHER • GB) |
| DOI | 10.1080/15377850903472596 |
| OpenAlex | W2035882940 |
| Language | EN |
| References cited | 5 |
‘‘Public opinion’’ is much more commonly used in political marketing discourse, not with any great precision but nearly always with pragmatic connotations. Nevertheless, public opinion has been defined with rationality or \nthe sureties of empiricism, and it has been studied extensively in political \ndisciplines. Lippmann’s (2004) lengthy defense of affective factors that so \nfrequently distort and determine perception has served as a point of departure to the study of ‘‘opinion’’ in the broadly sociological sense normally deployed in political science, communication, marketing, and media studies. In the political marketing context discussed here, the term political \npublic opinion capital is further distinguishable from two closely connected \npractices: one, a practice of primary media production of perceptions and, two, systematic public opinion surveys. However, this special issue pays more attention to the mechanisms of transition in the realm of political marketing. As such, it examines the rise of political consumerism, with more and \nmore changes being introduced by political organizations to maximize the ‘‘capital’’ of public opinion, aiming at the positive relationship between branches of the political apparatus and the citizens=consumers
Capital (architecture · Economics · Geography · Political capital · Political economy · Political science · Politics · Public opinion · Electoral Systems and Political Participation · Law · Political Influence and Corporate Strategies · Public Administration · Social Media and Politics
| Highly cited | No |
|---|