Political Communication and the Unexpected Outcome of the 2002 French Presidential Elections

Bibliographic Data

ID12773923
AuthorsPhilippe J Maarek (Université Paris 8, corresponding author)
Year2003
Volume2
Issue2
Pages13-24
Publication date2003-03-01
Open AccessNo
TypeARTICLE
VenueJournal of Political Marketing (JOURNAL)
Journal identifiersISSN: 1537-7857 • E-ISSN: 1537-7865
PublisherTaylor & Francis (PUBLISHER • GB)
DOI10.1300/j199v02n02_02
OpenAlexW2065778776
LanguageEN
Citations received1
References cited9

The results of the first round of the 2002 French presidential election were a profound shock. Prime Minister Jospin did not make it to the final round run-off, beaten as he was by the far right candidate Jean-Marie Le Pen who claimed second place. This article argues that use (and misuse) of modern campaigning methods proved decisive to this outcome. Paradoxically, Jospin's overtly professional approach actually hindered him. His flawed strategy failed to target crucial voters, and assorted tactical decisions compounded this error. Nor did the media coverage and distorted public opinion polls help a beleaguered Jospin candidacy. In this election the cautious would be the main beneficiaries

Candidacy · Economics · General election · Opinion poll · Outcome (game theory · Political economy · Political science · Politics · Presidential campaign · Presidential election · Presidential system · Prime minister · Public opinion · Shock (circulatory · Sociology · Communism, Protests, Social Movements · Electoral Systems and Political Participation · Law · Medicine · Political Science Research and Education · Public Administration

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