Understanding media
A fuzzy set of metaphors to think with
Bibliographic Data
| ID | 12778463 |
|---|---|
| Authors | Peter Zhang (0000-0002-5650-8714, Grand Valley State University, corresponding author) |
| Year | 2025 |
| Volume | 24 |
| Issue | 4 |
| Pages | 407-412 |
| Publication date | 2025-12-01 |
| Open Access | No |
| Type | ARTICLE |
| Venue | Explorations in Media Ecology (JOURNAL) |
| Journal identifiers | ISSN: 1539-7785 • E-ISSN: 2048-0717 |
| Publisher | Intellect (PUBLISHER • GB) |
| DOI | 10.1386/eme_00272_7 |
| OpenAlex | W7132849008 |
| Language | EN |
Marshall McLuhan’s root metaphor, media as extensions of humans, although not the only metaphor for media in his corpus, has dominated our theoretical imagination for a long time. Without denying its serviceability, this article ventures beyond McLuhan’s arch-metaphor to explore other ‘radical’ ways of understanding media. Each entry, if it generates enough dialogue, has the potential to evolve into a speculative project in its own right
Fuzzy logic · Metaphor · Root (linguistics · Set (abstract data type · Cybernetics and Technology in Society · Digital Media and Philosophy · Media, Communication, and Education
| Highly cited | No |
|---|