Where Magic Lives
Disney's Cultivation, Co-Creation, and Control of America's Cultural Objects
Bibliographic Data
| ID | 12780355 |
|---|---|
| Authors | Susan Brockus (corresponding author) |
| Year | 2004 |
| Volume | 2 |
| Issue | 4 |
| Pages | 191-211 |
| Publication date | 2004-11-01 |
| Open Access | No |
| Type | ARTICLE |
| Venue | Popular Communication (JOURNAL) |
| Journal identifiers | ISSN: 1540-5702 • E-ISSN: 1540-5710 |
| Publisher | Taylor & Francis (PUBLISHER • GB) |
| DOI | 10.1207/s15405710pc0204_1 |
| OpenAlex | W2094271278 |
| Language | EN |
| Citations received | 7 |
| References cited | 10 |
The Walt Disney Company today is a veritable cultural machine, churning out new products and recycling old in ways that build and maintain a consumer base that spans generations. Although it is true that Disney's contemporary box office success is subject to significant competition, the company has a distinct advantage: A strategic grasp on key cultural objects-characters the American public has grown to hold quite dear-and the means with which to maintain and promote them. Disney products thus serve as both memory takers and memory makers, absorbing original works and forming a cultural heritage that is reinforced and reproduced cooperatively between Disney and the American public
Advertising · Aesthetics · Art · Business · Churning · Competition (biology · Economics · GRASP · MAGIC (telescope · Media studies · Sociology · Subject (documents · Visual arts · Cinema and Media Studies · Computer Science · Media, Gender, and Advertising · Shakespeare, Adaptation, and Literary Criticism
| Citations per year | 0.37 |
|---|---|
| Citation span | 2007 - 2023 (17) |
| Highly cited | No |