The Todd Carney “bubbling” social media scandal

Bibliographic Data

ID12780554
AuthorsJoseph Brennan (0000-0001-7388-954X, The University of Sydney, corresponding author)
Year2016
Volume14
Issue4
Pages199-211
Publication date2016-04-22
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenuePopular Communication (JOURNAL)
Journal identifiersISSN: 1540-5702 • E-ISSN: 1540-5710
PublisherTaylor & Francis (PUBLISHER • GB)
DOI10.1080/15405702.2016.1173216
OpenAlexW2336242813
LanguageEN
Citations received2
References cited47

In June 2014, Australian rugby league player Todd Carney had his contract cancelled with the Cronulla Sharks and received a lifetime ban from the National Rugby League after a photo in which he appears to drink his own urine in a public restroom went viral on social media. This article performs a critical analysis of the image at the centre of the Todd Carney bubbling scandal, as well as discourse surrounding it—on two contrasting forums, SharksForever and JustUsBoys. The analysis uncovers various insights into this particular image and the unspoken codes and unseen homoerotic rituals and bonding boy cultures of Australian team sportsmen and their “mates.” The argument is made that the image itself, along with its widespread publication on social media and construction through discourse, points to the limits of “proper” masculinity and, ultimately, perversion of the expectations placed on league males as heterosexual hero icons

Adversary · Argument (complex analysis · Art · HERO · League · Literature · Masculinity · Media studies · Political science · Social media · Sociology · Gender Roles and Identity Studies · Gender Studies · Gender, Feminism, and Media · Law · Medicine · Sports, Gender, and Society

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