Joss Whedon, Dr. Horrible , and the Future of Web Media

Datos Bibliográficos

ID12780641
AutoresTama Leaver (0000-0002-4065-4725, Curtin University, autor de correspondencia)
Año2013
Volumen11
Número2
Páginas160-173
Fecha de publicación2013-04-01
Peer ReviewedSí
Open AccessNo
TipoARTICLE
RevistaPopular Communication (JOURNAL)
Identificadores de la revistaISSN: 1540-5702 • E-ISSN: 1540-5710
EditorialTaylor & Francis (PUBLISHER • GB)
DOI10.1080/15405702.2013.779510
OpenAlexW2014865315
IdiomaEN
Citas recibidas6
Referencias citadas19

In the 2007 Writers Guild of America strike, one of the areas in dispute was the question of residual payments for online material. On the picket line, Buffy creator Joss Whedon discussed new ways online media production could be financed. After the strike, Whedon self-funded a web media production, Dr. Horrible's Sing-Along Blog. Whedon and his collaborators positioned Dr. Horrible as an experiment, investigating whether original online media content created outside of studio funding could be financially viable. Dr. Horrible was a bigger hit than expected, with a paid version topping the iTunes charts and a DVD release hitting the number two position on Amazon. This article explores which factors most obviously contributed to Dr. Horrible's success, whether these factors are replicable by other media creators, the incorporation of fan labor into web media projects, and how web-specific content creation relates to more traditional forms of media production

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