SPAM and Fast-food “Glocalization” in the Philippines
Bibliographic Data
| ID | 12799557 |
|---|---|
| Authors | Ty Matejowsky (University of Central Florida, corresponding author) |
| Year | 2007 |
| Volume | 10 |
| Issue | 1 |
| Pages | 23-41 |
| Publication date | 2007-03-01 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Food Culture & Society (JOURNAL) |
| Journal identifiers | ISSN: 1552-8014 • E-ISSN: 1751-7443 |
| Publisher | Routledge (PUBLISHER • GB) |
| DOI | 10.2752/155280107780154088 |
| OpenAlex | W2022603040 |
| Language | EN |
| Citations received | 17 |
| References cited | 5 |
This paper examines SPAM consumption in the Philippines within the context of glocalization. Specifically, it considers the ways in which this global product has been indigenized by Filipinos as both a commodity and a cultural symbol. Of particular significance is the emergence of SPAM within the country's burgeoning fast-food scene. The recent opening of a restaurant chain serving a SPAM only menu illustrates how a global product can be reimagined and reinvigorated by local populations in new and surprising ways
Advertising · Business · Commodity · Consumption (sociology · Context (archaeology · Geography · Globalization · Glocalization · Political science · Product (mathematics · Social science · Sociology · Symbol (formal · Asian Culture and Media Studies · Computer Science · Culinary Culture and Tourism · Migration, Ethnicity, and Economy
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Présentation
"Fast Food and Nutritional Perceptions in the Age of "Globesity
Gift-Commodity Entanglements
| Unique citing works | 17 |
|---|---|
| Citations per year | 0,3 |
| Citation span | 1969 - 2024 (56) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 17 |