Strategy as Communicational Practice in Organizations
Bibliographic Data
| ID | 12800561 |
|---|---|
| Authors | Marlene Marchiori (Universidade Estadual de Londrina, corresponding author), Sergio Bulgacov (0000-0002-9596-814X, Fundação Getulio Vargas) |
| Year | 2012 |
| Volume | 6 |
| Issue | 3 |
| Pages | 199-211 |
| Publication date | 2012-07-01 |
| Open Access | No |
| Type | ARTICLE |
| Venue | International Journal of Strategic Communication (JOURNAL) |
| Journal identifiers | ISSN: 1553-118X • E-ISSN: 1553-1198 |
| Publisher | Taylor & Francis (PUBLISHER • GB) |
| DOI | 10.1080/1553118x.2012.654550 |
| OpenAlex | W2013533384 |
| Language | EN |
| Citations received | 8 |
| References cited | 19 |
Strategy as a social practice and communication as social activity within organizations is a subject of great interest to managers and strategy scholars nowadays. This article concerns a study of the Itaipu Technological Park, which was faced with the challenge of enacting an intensive and strategic communicational process. It indicates some ways in which communication can disclose strategy and strategic processes, at various levels of organizational analysis. Using the case method, this empirical research advances communication and strategic practices theory by contributing an empirical case. The case reveals insights into the interactions of strategies and practices as a fundamental process for creation of meanings whose expressiveness comes from communication and language. This strategy as communicational practice can occur at various levels of organizational relationships, and we are dependent on it to construct an organizational reality. The discussion of this idea is therefore the primary contribution of this study. The key issue is that humans communicatively constitute strategy by way of interaction and social practices that involve the entire organization and its environment
Business · Construct (python library · Empirical research · Epistemology · Knowledge management · Organizational communication · Political science · Process (computing · Public relations · Social constructionism · Social science · Sociology · Strategic Communication · Subject (documents · Computer Science · Innovation and Knowledge Management · Management and Organizational Studies · Organizational Leadership and Management Strategies
Uma leitura comunicacional da estratégia nas organizações
Knowledge management for improving school strategic planning
Understanding tensions in strategic communication practices
Expanding the Scope of Strategic Communication
Communication Theory
Strategic Communication and Emergence
In the Wake of New Media
A motivation-based typology of media companies’ cross-border engagement
Sensemaking in organizations
Reframing Difference in Organizational Communication Studies
Building Theories of Organization
Introduction
Communication As Organizing
Finding the Organization in the Communication
Fresh Perspectives in Dialogue Theory
The Interlocutor’s Dilemma
Strategizing
Organizing Relationships
O imaterial
| Citations per year | 0.8 |
|---|---|
| Citation span | 2016 - 2024 (9) |
| Highly cited | No |